The Fargo (formerly Small Town Skateshop) had changed their name and launched a new indoor skatepark. In the past, images for Small Town were based on symbols of the town they reside in (DeKalb, Ill known mainly for their corn production). I wanted Fargo to have a more powerful image that went beyond the small town feel. My idea was to depict something powerful rising from the ashes of their former self. Also, since the indoor park is a haven for skateboarders during the winter, I also wanted to portray overcoming the chilliness of the Midwest winters.